The music world is not immune to the attraction of Scratch and Sniff technology there has been many CD’s and LP’s released featuring it. It has mainly been used on covers but in some cases on the CD itself. Katy’s Perry album Teenage Dream used Scratch and Sniff, when scratched it smelt of cotton candy. Another example is the artist Mae released a limited edition CD which used Scratch and Sniff , that once scratched it released a scent that smelt like the ocean. The user is encouraged to Scratch and Sniff the album during the song, ‘The Ocean’. Scratch and Sniff used in the music industry is often not more than a gimmick, but it is also a way of communicating to their audiences on another sensory level.