The world of Marketing loves the new and edgy ideas and this is no exception. Potato maker McCain implemented Scratch and sniff in its latest advertising campaign set to make commuters’ mouths water, using the ‘scratch and sniff’ concept – commuters were asked to scratch and sniff the poster, in doing so it released the scent of freshly baked potatoes , the ads literally smelt like freshly baked potatoes. I wonder how many people that night brought jacket potatoes?
It’s only a matter of time until scratch and sniff is will be found in Train stations, in the underground stations or other public area, to sell products through an extra dimension.